9A - Testing the Hypothesis Part 2
Interview #1 - My first interviewee is a UF student who says she regularly uses the drive-thru at Starbucks on 13th street. While, she says she does waste a lot of her time sitting in the drive-thru line she doesn't think this app would be of much use to her because she likes to drink her coffee at the same time every day and refuses to go elsewhere for her coffee. Her loyalty to Starbucks and unwillingness to visit the store when it is least crowded make her an unlikely customer even though she is someone that would like to reduce the wait times in drive-thru lines.
Interview #2 - My second interviewee is a coworker of my sister's, a woman in her late 50's who says she always seems to be on a tight schedule which makes fast food drive-thru lines her easiest option when it comes to meals. While she is excited about the idea of a product that would reduce the amount of time she spends in a drive-thru line she admits to not being the most technologically savvy. When it comes to technology and apps she would rather not hassle with it so she states that she would rather spend more time waiting in line than deal with learning how to use the app.
Interview #3 - My third interviewee is a single mother of 3 kids. Between work and taking care of her kids she is constantly looking for a way to save time in her schedule. This is an example of another person who might seem like a great candidate, however she says that two of her kids are so picky that she can only get them to eat from one fast food chain which makes it difficult for her to find alternative restaurants with shorter lines when her and the kids are in a rush.
Interview #4 - The next person I interviewed lives on the outskirts of Gainesville where there are not many options for fast food nearby especially on his way out to work every morning which is in an even more remote location. John states that between home and work there are two places he could stop at for drive-thru fast food. Even though this app should be something he would want to use, the lack of options available to him in such a rural area makes it unlikely that this app would suite his needs.
Interview #5 - The last person I interviewed is a friend of mine who is also a student at UF who says he loves the idea of cutting down on time spent in the fast food line because he seems to always be running late to work, class, meeting, etc. While it seemed like Tom might be a great candidate for the app, Tom has Celiac disease meaning he can't eat gluten. Due to his dietary restrictions he is limited to just two fast food restaurants in Gainesville, Taco Bell and El Indio. This means the feature that offers good alternatives for shorter drive-thru lines would not assist Tom very well.
| Inside the Boundary | Outside the Boundary |
| Individuals who often use the drive-thru lines at multiple fast food restaurants and are interested in cutting down on their wait time. | People who are limited to the amount of drive-thru restaurants they can go to or people that don't often rely on using the drive-thru at restaurants. |
| The need to create more time in a day by wasting less time waiting in a drive-thru line which is meant to make eating more convenient. | It is not the need for more drive-thru lines, rather a need for a more efficient way to use these drive-thru lines. |
| Drive-thru lines can become extremely backed up during certain hours of the day and cause people to wait in line for longer time than it would take them to cook a quick meal sometimes | Some people are not often running late and looking to save time in their day-to-day lives and would rather spend the time to go somewhere they prefer rather than somewhere with a shorter line. |
Hi Kristen!
ReplyDeleteI really liked how specific this post was. You chose a variety of interviewees and were able to conclude things from them. I think the most important thing you found was that this product would not be aimed towards people who don't go to drive-thru restaurants much in the first place. Without finding this out, you would have wasted a lot of time and resources. One thing I would add is just labels for your points, I found myself having to go back to the assignment to see what you were talking about.
Hi Kristen,
ReplyDeleteFirst of all, I think your idea is great! Though your interviewees couldn't really use it, I think that overall, plenty of Americans would use this app. I know I would, as someone who can't stand long lines and who is not usually picky. It would definitely be awesome if you could somehow partner with the restaurants so that they would offer coupons/deals for the advertising and business you're giving them. Also, if your app got popular (which I think it would!), it would incentivize all of the drive throughs to speed up their lines. Great job!