18A - Customer Avatar

My prototypical customer for this app is in their mid 20's. This customer is either male or female and has a very busy schedule. Most likely this customer is working a part-time job and taking classes at the same time making them busy enough to need an app like the drive-thru buddy. They are more interested in convenience when it comes to eating meals than they are with the quality of the meal or how healthy it is. This customer enjoys their social time and hanging out with friends, but is always running late to events with them. They drive a very modest car due to their age and also the fact that their not too worried about what other people think of it. Overall, this customer works really hard and doesn't save much time for themselves in their busy schedule. They are working hard now to set up a solid future for themselves and want to be able to enjoy time with friends in their free time.

I have a lot in common with the customer avatar including my age, busy schedule. I am always running late and even though I do value the health and quality of my food I often find myself looking for the most convenient option.

I think it is definitely a coincidence that I have some things in common with my customer avatar. When thinking of the product that I wanted to create I was thinking about a lot of my own unmet needs and how I could satisfy them and help out other people with those same needs.

Comments

  1. Haven TwyfordJuly 12, 2020 at 7:40 PM

    Hi Kristen,
    You did really well on this project! I think it was insightful to picture the customer as someone who is always running late, because your product would really appeal to them in particular. When I was doing this exercise, I made sure to include personality traits for the customer that would make them want to use my service too. I think a lot of things about your customer are relatable for me, like being busy and always running late. The fact that the customer is so relatable means that a lot of people would want to use your service.

    ReplyDelete

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